INTERSEC DUBAI 2020
From 19 to 21 January 2020 Prassel participated in Intersec in Dubai, the leading trade fair for Safety, Security & Fire Protection, aiming to activate partnerships with additional distributors, system integrators and local investor, to know additional suppliers to integrate new communication protocols, to promote the knowledge and sale of ViMS products and to exchange know-how to optimize integration processes.
The participation in Intersec represented an important success in the process of internationalization of ViMS technologies, allowing the achievement of the following results:
– presentation of its solutions to companies from more than 34 countries around the world, with the activation of numerous leads and market opportunities;
– acquisition of an important knowledge of the Middle Eastern market, its main players and its regulations, which are fundamental to the export processes in the area;
– display of our solutions side by side with other major international playars to receive important information on which solutions and services are offered by our competitors, which allowed to confirm our ability to innovate, to offer quality-solutions and also to optimize our communication and marketing strategy ;
– start of business development activities to activate partnerships and contracts with important system integrators and distributors of the Middle Eastern area.
The project was carried out with the support of the POR FESR 2014/2020 – Public Notice “Contributions for the support of the internationalization processes of SMEs in Lazio 2018”.