INTERSEC DUBAI 2020
Innovation Made in Italy in the UAE
Prassel participated in Intersec in Dubai, the leading trade fair for Safety, Security & Fire Protection, from 19 to 21 January 2020, with the aim of activating partnerships with additional distributors, system integrators and local investors; knowing additional suppliers to integrate new communication protocols; promoting the knowledge and sale of ViMS and MagicBox products; exchanging know-how to optimize integration processes.
Participating in Intersec represented an important success in the process of internationalization of ViMS technologies through attendance at International Fairs and Events, allowing Prassel to achieve the following results:
- Presentation of its solutions to companies from more than 34 countries around the world, with the activation of numerous leads and market opportunities;
- Acquisition of an important knowledge of the Middle Eastern market, the main players and the regulations that regulate it, fundamental to the export processes in the area;
- Display of its solutions side by side with its major international competitors to receive important feedback on its solutions and services compared to what is offered by the competition, confirming its innovative capacity and the quality of the solutions and also optimizing its communication and marketing strategy;
- Start of business development activities necessary for the activation of partnerships and contracts with important system integrators and distributors of the Middle Eastern area.
Exhibited solutions
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The project was carried out with the support of the POR FESR 2014/2020 – Public Notice “Contributions for the support of the internationalization processes of SMEs in Lazio 2018”
