GEOGRAPHICAL DATA ARE AT THE SERVICE OF STRATEGIC BUSINESS PLANNING
Location Intelligence is a fundamental part of any business model that aims to make the understanding of the territory a resource for success.
In terms of business, the territory is the result of the coexistence in the same geographical area of: offices, competitors, infrastructures, individuals, families, habits, income and education levels. Knowing these characteristics and being able to manage them in an optimal way offers a competitive advantage of relevant importance.
Prassel offers customized technological solutions, services and databases to provide complete analytical systems in the context of Geomarketing and strategic planning. The goal is to support its customers in: