GEOGRAPHICAL DATA IS AT THE SERVICE OF STRATEGIC PLANNING
Location Intelligence is an integral part of any business model that aims to make understanding the territory an asset for success.
The territory is the result of the co-presence in the same geographical area of offices, competitors, and infrastructures, but also of individuals, families, and their specific habits. Knowing these characteristics and learning to govern them efficiently, offers a competitive advantage of great importance in several industries.
Prassel offers open-source technological solutions, based on QGIS software, to design custom-made analytical systems for geo-marketing and strategic planning activities. The goal is supporting companies and institutions to: