GEOGRAPHICAL DATA AT THE SERVICE OF STRATEGIC BUSINESS PLANNING
Location Intelligence is an integral part of any business model that aims to make the understanding of the territory a resource for success.
In this sense, territory is the result of the co-presence in the same geographical area of offices, competitors and infrastructures, but also of individuals, families and their habits. The knowledge of these characteristics and the ability to properly analyze them can offer a great competitive advantage in different sectors.
Prassel offers technological open-source solutions, based on QGIS software, to ensure completely customized analytical systems for geomarketing and strategic planning activities. The goal is to support companies to:
Manage large volumes of data
Prassel provides data and tools to enhance company databases in order to increase the quality of information and make it suitable for specific analysis purposes.
The solutions proposed by Prassel allow to automate specific recurring data collection activities, perform complex processing and manage company information. Furthermore, the use of open-source tools allows maximum customization and creation of ad-hoc Application components.